Rita Siong - Principal

Owner and founder, Rita Siong, holds a Master of Arts degree in Psychology, and has close to 20 years of experience in both quantitative and qualitative research, having worked in senior research management positions at AC Nielsen, Bozell Worldwide and the Oregon Lottery.  

Rita has moderated hundreds of focus groups, ranging from housewives to top level executives. She has also designed and conducted numerous individual in-depth interviews and ethnographic studies.

Through customized qualitative and quantitative studies, Rita has brought deep consumer insights to clients like Intel, IBM, Bristol-Myers Squibb, Pizza Hut, Sunkist, Epson, Olivetti, Sheaffer, Fumakilla, Unilever, New Zealand Milk, Dumex, HSBC, Carlsberg, positively impacting their marketing strategies. 

Rita has lived and worked in various countries, including Malaysia, China, New Zealand and Canada, and now calls Oregon home.  She brings a global, and definitely cross-cultural, perspective to the table.


Don Robison - Business Development

Don Robison, head of Business Development, has been a practicing marketer for over 15 years.  He was the Video Product Manager for the Oregon State Lottery for 13 years, from its start-up in 1992. He grew the brand through the various stages of its product life cycle, overcoming challenges as the Video Lottery machines and games evolved along with changes in player profile, attitudes and behavior.  

Don was responsible for all aspects of marketing video gaming, relying upon a variety of thorough and revolutionary research methodologies to provide meaningful insights to help guide decision-making related to a product where superstitions and strong game preferences exist among core and casual players. Don was able to successfully integrate new games and technologies into the marketplace, while maintaining player confidence and engagements, resulting in sales that crossed $500 million annually, easily exceeding forecasts.

In addition to his Lottery Gaming experience, Don has worked in a qualitative research organization as an Account Manager and has business-to-business Account Management experience in diverse industries.  In that capacity, Don was exposed to, and became familiar with various types of qualitative research, and developed an intimate understanding of the quality control process for qualitative projects.

Jiming Sun Lindal - Quantitative and Asian Research Consultant

Jiming Sun Lindal, Quantitative and Asian Research Consultant, is a veteran market researcher, well-versed in quantitative research sampling techniques, research and questionnaire design, project management and analysis. She holds an MBA in Marketing from State University of New York in Buffalo, and has a solid understanding of every aspect of marketing, with expertise in marketing strategy, branding, pricing and distribution.

Jiming has managed over 300 quantitative projects in the course of her career. She has managed projects that involved testing copy and concepts, promotions and packaging, as well as market simulation, AA&U, continuous tracking, guest satisfaction, attraction evaluation, Latino studies both conducted online and via telephone interviews. She has held senior research positions with AC Nielsen, Millward Brown, Yahoo!, Public Storage and NBC Universal. In those capacities, she was involved in establishing market research functionality and influenced the respective companies' marketing initiatives. Her ability to adapt research to different industries and create solutions for various scenarios make her an invaluable partner for research projects.

Based in Los Angeles, Jiming will be focusing on developing clientele in the entertainment and online media industries as well as exploring projects in cross-cultural environments where her Chinese background comes into play.

Dr. Clay Mosher - Advanced Analytics Consultant

Dr. Clayton (Clay) Mosher holds a Ph.D. in Sociology from University of Toronto and is an Associate Professor in the Department of Sociology at Washington State University, Vancouver. He is an expert in qualitative and quantitative methodologies, with extensive experience in advanced statistical techniques. His research has been funded by local, state and federal government agencies, as well as private entities. He has published several books and peer-reviewed articles on a wide range of topics. Among Clay's books are "The Mismeasure of Crime" (2002, Sage Publications, with Terry Miethe and Dretha Phillips) and "Drugs and Drug Policy - The Control of Consciousness Alteration" (2007, Sage Publications, with Scott Atkins).

A typical project involving advanced analytics was the one Clay conducted for the Washington State Patrol, which involved ordinary least squares and multinomial logistic regression analyses of over 1 million traffic stops to examine racial profiling.

Clay is currently conducting an evaluation of 13 separate programs funded as the result of a .1% sales tax increase in Clark County, Washington. This project involves the merging of large and complex data sets and multivariate analyses using hierarchical linear modeling statistical techniques.

John C. Lowe - Geo-Coding and Mapping Consultant

John C. Lowe, Geo-Coding and Mapping Consultant, has over 27 years of experience in providing leading edge information systems solutions. Past experiences included working for major corporations such as Sperry, Wang Laboratories and Prime Computer. Since 1987, his main focus has been on Geographic Information Systems (GIS) Technologies. These include Prime System-9, ESRI ArcInfo & ArcView and MapInfo GIS technologies.

John has been using GIS tools and software to analyze public and private data sources as they relate to geographic locations. With the ability to visualize the data, our services provide a high impact method of discovery that may go unnoticed in traditional analysis methods.

Our services and software provide detailed analysis to drive Mission Critical decisions leveraging the visual results, including:

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